•Lead strategy on multiple accounts from varying SBUs simultaneously.

•Wrote creative briefs that lead to full creative campaigns.

•Conducted concept focus groups, and consumer benchmark quantitative research and synthesized results into client-friendly presentations.

•Conducted ethnographic research resulting in client buy-in of more qualitative and quantitative research for the following year.

•Lead client meetings which garnered $200,000+ of new business for the agency.

•Lead projects to re-brand and build new brand architectures including positioning and value proposition.

•Worked with third-party research vendors to conduct brand, audience, and ethnographic studies.

•Wrote creative briefs that lead to full creative campaigns.

•Wrote case studies on successful campaigns, leading to award wins and nominations.

•Conducted 4C market research, SWOT analyses, and full competitive audits.

•Created a revamped social media strategy that included algorithmic research and boosting strategy for the U.S. Civil Rights Trail, increasing reach by over 400% in the first two months after launch and following by 185% in the first year.

•Created a creative brief and go-to-market strategy for a fully integrated campaign.

•Collaborated on building audiences that resulted in successfully selling in more persona work.

•Built multiple content strategies that informed creative versioning and best channels.

•Created an agency-wide social media and Web 3.0 strategy guide.

•Wrote detailed POVs on specific subject matter such as Gen Z banking habits, anime in advertising and more.

•Initiated social media scheduling and drafting.

•Trained client on concepts like SEO, social media marketing strategy, KPI’s, and brand voice and aesthetics.

•Advised on market trends and strategy to garner effective results.

•Communicated our organizations message to the public through social media channels while increasing our follower count over 200%.

•Created a marketing strategy including social media, email, and printed media resulting in a 40% increase in volunteer numbers.

•Spearheaded an all-online fundraiser for COVID-19 relief for our clients through emailing and social media, raising over $15k.

•Designed fliers, social media posts, and printed materials using Illustrator.

•Redesigned the Campus Kitchen website using Wix editing software.